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Month: June 2016

Mobile Billboard Sales Florida

APS Mobile Ads offers mobile billboard sales in Florida. Call the top rated Florida mobile billboard sales company at (800) 263-4516 today!

Why mobile billboards command your audience’s attention

mobile billboard sales fl

Moving advertisements are noticed quicker and are more memorable. According to a study by APN using brain scanning technology, an ad that moves has a 45% higher peak exposure than stationary advertisements. “Once there is a higher level of engagement with the brand, we found that this then results in a deeper level of memory encoding,” explains Liz Farquharson, MD. “Memory encoding can increase recall of a brand, and drive greater brand salience.”

Size really does matter. Bigger is better when it comes to advertising. When you’re trying to get noticed, a 10 feet high, 22 feet wide message will not be easily missed. Especially if it’s moving – and at eye level in the street. You don’t need a rocket scientist to tell you that you’ll be stacking the deck in your favor if you opt for a larger-than-life advertisement in a world full of clutter.

Highly targeting your advertisement to the right people in the right place at the right time results in more quality impressions. Because of the move-ability factor, mobile billboards can infiltrate a specific market, can narrow-cast down to a hyper-local level and can offer creative that speaks directly to your precise target audience. With intelligent mapping software, we can identify the most strategic route based not just on location but also demographics. Mobile billboards can also target based on interest. For example, if you want to reach sports fans, a mobile billboard can run during tailgating hours on busy game days. If you want to reach the college-aged crowd, a mobile billboard can target a campus and visit popular student hangouts. Large events, such as festivals, conferences, Comic-Con or the Superbowl are also great ways to target a specific type of audience. So not only will your reach and frequency rates be high, but you’ll be confident that those impressions were by the people you actually care about. It’s like Facebook advertisement segmentation, but real.

Mobile billboards play nice with digital. According to NinthDecimal, pairing an out-of-home advertising campaign with a smartphone campaign can amplify the reach by up to 316%. With beacon technology, a mobile billboard can be noticed by all the right people in the right place at the right time, and it can now also send a contextually relevant, proximity-based message directly to someone’s smartphone via a brand’s own or a third party mobile app that aligns with the campaign’s target audience. Do we really need to go on? source: doitoutdoors.com

APS Mobile Ads specializes in mobile billboard sales in Florida. Please call (800) 263-4516 today for more information.

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Mobile Billboard Rental Las Vegas, NV

APS Mobile Ads specializes in mobile billboard rentals in Las Vegas, NV. Please call us at (800) 263-4516 to get started!

Mobile Billboards Quick Facts

mobile billboard rental las vegas nv

Mobile Billboard Advertising is still a little new to the advertising and marketing world. Thankfully, there are new reports available from several sources that allow us to understand the effectiveness of Mobile Billboard Advertising.

•Mobile advertising generates 2.5 times more attention than a static billboard
– Perception Research

•98% of in-car audiences indicated they notice truck-side ads
– American Trucking Association

•97% Recall Rate on mobile advertising
– Outdoor Advertising Magazine TACA’s market research, August 2002

•Outdoor Advertising delivers IMMEDIATE results for advertisers
29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.

•Mega-Milers
Those who travel (as a driver or a passenger) more than 260 miles per week in-car are upscale, educated and far more likely to be employed full-time than the average American.
– Arbitron National In-Car Study, 2003

•A significant amount of shopping occurs on the way home from work
Consumers report these purchases are contemplated during the day on the way home. As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work. source: bulldogbillboards.com

APS Mobile Ads provides top rated mobile billboard rentals in Las Vegas, Nevada. Contact us at (800) 263-4516 today!

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